Use the Featured section to add relevant links, like media coverage or top-performing posts, for ideal buyers.ĭata reveals 4 out of 5 LinkedIn users are decision-makers.Optimize their role description with relevant keywords and spotlight the company’s core value propositions and their key skills.
#GOOGLE BOOLEAN SEARCH ON LINKEDIN INSTEAD NAVIGATOR PROFESSIONAL#
Design a customized cover photo of your company branding to immediately catch visitors’ eyes.Pick a professionally photographed headshot to make a striking impression and generate interest in their profile.You can turn an executive’s profile into a lead magnet by following these simple tips, along with examples from Belkins’s CEO Vladislav Podolyako: Their profiles are precious real estate for your company branding. Your company’s top executives have a pivotal role in your B2B lead generation game plan. Ensure the executives have perfect profiles Spend extra time designing an engaging profile from the start to build a solid network of potential leads. Add your contact information to help interested prospects reach out easily.Put a high-resolution headshot in your profile photo and blur the background.Get testimonials and endorsements from colleagues to build trust and create a positive impact on profile visitors.Write a short, keyword-rich summary explaining the pain points you can resolve, your primary solution, and the results you’ve achieved, like this one by Leah Barlow.Add an exciting and unique headline that captures users’ attention and clarifies what you do, like this one by a marketer at Plum.Create a customized profile URL for your name without any extra numbers or letters to help with search optimization, like this one by Brenda Blume.Here are a few proven ways to make your profile stand out and impress anyone: Think of it as the deciding factor for people to connect with you and start a conversation. Let’s break down 5 essential tips to take center stage with your LinkedIn presence and ace social selling: Fine-tune your profile to sell your brandĬreate a solid first impression with a stellar LinkedIn profile. Add credibility to your name with a brand-aligned LinkedIn profile and lay the groundwork for your lead gen efforts. Use LinkedIn Ads Step into the limelight of your professional communityįirst order of business: Set up and optimize your LinkedIn profile to become a familiar face in your network.
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